Just Drinks •

The spirits category in 2021 - ’ Review of the Year

As the coronavirus pandemic nears its two-year anniversary, it would seem that initial projections of a wartime attitude among consumers to saving money haven’t dented the growth of spirits at the higher-value end of the market. The continued growth of premiumisation saw seriously strong showings in company results from Cognac brand owners such as Remy Cointreau and Pernod Ricard in June and September, respectively.
Just Drinks •

How will wine perform in 2022? - analysis

Although 2021 began with news of several major wine brand owners delivering on their strategy of focusing on value instead of premium. In March, for example, Treasury Wine Estates offloaded four brands to The Wine Group in the US for US$77m). Five months later, CEO Tim Ford doubled down, saying that more of TWE’s “non-priority” brands in the US were up for sale as the group eyes growth at wine’s higher-end price-point.
Just Drinks •

How will beer perform in 2022? - analysis

Back in May last year, Just Drinks’ beer commentator, Stephen Beaumont, opined that over the ensuing 12 months, consumers would have a renewed “enthusiasm” for exploring the beer category beyond simply relying on their lockdown reserves. Now, with the worst of the pandemic in the rear-view mirror (fingers crossed), recovery is underway as consumers return to the on-premise globally and brewers ramp up their marketing activity.

Heineken eyes 'low-& no-alcohol' potential for Amstel - Just Drinks Exclusive

Heineken is looking to up the focus of its Amstel beer brand in the low- & no-alcohol segment in the coming years. Speaking to Just Drinks today, the global brand director for Amstel at Heineken, Bernardo Spielmann, confirmed the group is aiming to up the contribution of the lager's "active lifestyle" range to the umbrella brand by 2024. The line-up currently includes low-calorie, light beer Amstel Ultra, Amstel 0.0 and Amstel Ultra Seltzer, which debuted in Mexico in Fe

Molson Coors holds out hope for 2020 growth, but Q1 starts down - results data

Molson Coors Beverage Co has struck an upbeat chord for the current year, despite seeing its sales fall by double digits in the first quarter of 2021. The group today confirmed that sales in the three months to the end of March came in 11.1% down on the corresponding period a year earlier. The main drag came in Europe, where the return of lockdown restrictions in the quarter resulted in a near-40% dive in sales.

Treasury Wine Estates makes US offload to The Wine Group - But, who is The Wine Group? - analysis

The news this week that Treasury Wine Estates has offloaded the US licences for four of its lower-priced US wine brands ties in with the group's longer-term strategy. Only last month, group CEO Tim Ford said as much when we spoke to him after the release of half-year results. But, little is known about the buyer. California-based The Wine Group rarely graces our pages, yet the company has a track record of mopping up unwanted brands from firms looking to streamline. That approach has resulted
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